Other98 specializes in winning the battle of the story through meme warfare with some of the Internet’s most viral political content (videos, articles, memes, actions).
We concentrate our firepower on Facebook, because Facebook has eaten the internet, whether we like it or not: 1.6 billion people are on Facebook every day, with 45% of Americans reporting that they get their news primarily from Facebook. Since our launch in 2010, Other98 has built one of the largest media platforms in the world using Facebook, with a higher reach and more engagements than the New York Times, the Washington Post, and Breitbart.
Other98 is one of the biggest and loudest voices in the progressive social media world, reaching 7-15 million people every day with original online content that seeks to transform dominant narratives and provide tools for engagement in the pursuit of economic, social, and climate justice.We know that storytelling can change the world, because we’ve seen it happen again and again.
In 2017, Mike Allen’s Axios named Other98 specifically as an “early indicator” of growing movements, and Other98 was central to the New York Times story about Facebook’s unprecedented power over our national discourse. Our enormous social media reach isn’t just changing hearts and minds; it also has the power to bolster an entire movement.
Our Theory of Change
Other98 believes that whoever wins the battle of the story wins the war. This means shifting the “Overton Window” of the national conversation. With every inch the window moves, definitions of “pragmatic” vs. “pipe dream” shift, creating a narrative in which ideas like the Green New Deal or Medicare for All aren’t fringe fixes for maybe-nonexistent problems, but rather ambitious yet necessary undertakings to create a more just and peaceful world.
Powerful ideas succeed when masses of people come to take those ideas on as their own. Our massive online storytelling machine aims to disentangle complex policy, connect dots between issues like climate justice and reparations, and provide a home for like-minded — and not so like-minded — people to take ownership of these ideas and fight for them accordingly.